Privacy Policy

Last updated: April 22, 2026

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1. Data Controller

The data controller responsible for your personal data is:

Alenzo Collective B.V.
Amsterdam, The Netherlands
Email: Bowie@alenzocollective.com

If you have questions about how your data is processed or wish to exercise your rights, contact us at the email above.

2. What Data We Collect

We collect the following categories of personal data:

Account Data

When you create an account, we collect your email address and, optionally, your name. If you sign in via Google, we receive your name, email address, and profile picture from Google.

Profile & Preferences

During onboarding or in your profile settings, you may provide your cooking skill level, dietary preferences, allergies, and household size. This data is used to personalize recipes and meal suggestions.

Usage Data

We collect anonymized analytics data such as pages visited, features used, and device type. This is collected via Google Tag Manager and processed by Google Analytics.

AI Interaction Data

When you use the AI cooking assistant, your inputs (ingredients, questions, preferences) are sent to our AI provider to generate responses. We may store conversation history to improve your experience.

Technical Data

Our hosting and infrastructure providers automatically collect IP addresses, browser type, and device information for security and performance purposes.

Error and Diagnostic Data

When something breaks in Bowie, we automatically collect error messages, stack traces, the page path where the error happened, and non-identifying browser metadata (browser version, OS, screen size). This is sent to our error-monitoring processor (Sentry — see Section 4) so we can fix bugs before they affect more users. We deliberately disable IP collection and PII forwarding on this pipeline. Legal basis: legitimate interest in service security and reliability (GDPR Art. 6(1)(f)).

3. Why We Process Your Data

We process your data for the following purposes, each with a specific legal basis under GDPR Article 6:

PurposeLegal BasisRetention
Account creation & authenticationArt. 6(1)(b) — contract performanceDuration of account + 30 days
Personalized recipes & meal plansArt. 6(1)(b) — contract performanceDuration of account
AI cooking assistantArt. 6(1)(b) — contract performance90 days (conversation history)
Analytics & service improvementArt. 6(1)(a) — consent26 months
Security & fraud preventionArt. 6(1)(f) — legitimate interest12 months
Email communicationsArt. 6(1)(a) — consentUntil unsubscribed

4. Third-Party Processors

We share data with the following third-party processors. Each acts under a Data Processing Agreement (DPA) with us:

ServiceProviderPurposeLocation
SupabaseSupabase Inc.Database, authentication, storageEU (Frankfurt)
VercelVercel Inc.Hosting, edge functions, deploymentUS/EU (SCCs)
StripeStripe Payments Europe Ltd. / Stripe, Inc.Subscription billing, payments, invoicesEU/US (SCCs)
ResendResend, Inc.Transactional email (auth, receipts) via SMTPUS (SCCs)
OpenAIOpenAI, L.L.C.AI recipe generation for Bowie+ subscribers (no training on inputs)US (SCCs)
Nebius AINebius B.V.AI recipe generation for the free tier and anonymous visitorsEU
Google GeminiGoogle Ireland Ltd.Vision (photo-to-recipe) — image processed in-memory, never storedEU/US (SCCs)
fal.aifal.ai, Inc.AI hero-image generation for saved recipesUS (SCCs)
Google AnalyticsGoogle Ireland Ltd.Website analytics (via GTM, consent-gated)EU/US (SCCs)
Google AdsGoogle Ireland Ltd.Advertising and conversion measurement (via GTM, consent-gated)EU/US (SCCs)
Microsoft AdvertisingMicrosoft Ireland Operations Ltd.Advertising and conversion measurement via UET (consent-gated)EU/US (SCCs)
Google OAuthGoogle Ireland Ltd.Social sign-inEU/US (SCCs)
SentryFunctional Software, Inc. (d/b/a Sentry)Error monitoring and crash diagnostics. Stack traces, browser metadata, and route paths only — no user- identifying request bodies, IP addresses, or auth headers (we set sendDefaultPii: false). Legitimate-interest basis: necessary for service security, debugging, and reliability.US (SCCs)

SCCs = Standard Contractual Clauses, the EU-approved mechanism for transferring data to countries without an adequacy decision.

5. Cookies, Advertising & Analytics

We use the following categories of cookies and similar technologies:

  • Essential cookies — required for authentication, security, and core Service functionality (for example, the cookie that lets an anonymous visitor try one free recipe before signing up). These do not require consent.
  • Analytics cookies — set by Google Analytics via Google Tag Manager to understand aggregate usage patterns. Loaded only after you consent (and reflected in our Google Consent Mode v2 signal).
  • Advertising and conversion-measurement cookies — set by Google Ads and Microsoft Advertising via Google Tag Manager so we can measure which marketing campaigns drive signups and subscriptions, and so the same ad networks can show you relevant ads on other sites. Loaded only after you consent to advertising cookies.

You can manage or withdraw consent at any time via our cookie banner (link in the footer) or by contacting us at Bowie@alenzocollective.com. Withdrawing consent does not affect processing carried out before the withdrawal.

6. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access (Art. 15) — request a copy of your data
  • Right to rectification (Art. 16) — correct inaccurate data
  • Right to erasure (Art. 17) — request deletion of your data
  • Right to data portability (Art. 20) — receive your data in a machine-readable format
  • Right to restriction (Art. 18) — limit how we process your data
  • Right to object (Art. 21) — object to processing based on legitimate interest
  • Right to withdraw consent (Art. 7) — withdraw consent at any time without affecting prior processing

You can delete your account and all associated data at any time from your profile page. This permanently removes your profile, saved recipes, usage history, and cancels any active subscription. For all other requests, email Bowie@alenzocollective.com. We will respond within 30 days.

7. Your U.S. Privacy Rights (CCPA / CPRA and state laws)

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another U.S. state with a comprehensive privacy law, you have additional rights regarding the personal information we collect about you. We extend the rights described in this section to all U.S. residents, regardless of the state they live in.

Categories of personal information we collect (CCPA)

In the past 12 months we have collected the following CCPA categories of personal information from U.S. consumers:

CCPA categoryExamplesSource
IdentifiersEmail address, name, IP address, account IDYou (signup), Google OAuth (if used), Vercel
Commercial informationSubscription status, billing history, payment method last-4Stripe
Internet or other network activityPages visited, recipes generated, ad-click attributionGoogle Analytics, Google Ads, Microsoft Advertising
Geolocation (approximate)Country and city inferred from IP addressVercel edge geo headers
InferencesCooking skill, dietary preferences (only what you tell us)You (onboarding / profile)

We do not collect: precise geolocation, biometric information, sensitive personal information (race, religion, health, sexual orientation, immigration status, union membership, communications content), or personal information from minors under 16.

Purposes

We use this information to provide and improve the Service, to process your subscription, to personalize recipes, to measure the performance of our marketing campaigns, to prevent fraud, and to comply with legal obligations.

“Selling” and “sharing”

We do not sell personal information for money. However, when you consent to advertising cookies, we share certain identifiers and internet-activity information with Google Ads and Microsoft Advertising for cross-context behavioural advertising (commonly called “sharing” under the California CPRA). You can opt out at any time — see Do Not Sell or Share My Personal Information below. We do not knowingly sell or share personal information of consumers under 16 years of age.

Your rights

If you live in a U.S. state with a comprehensive privacy law, you have the right to:

  • Know — what personal information we have collected about you and how we use it
  • Access / Portability — receive a copy of your personal information in a portable format
  • Correct — fix inaccurate personal information
  • Delete — request deletion of your personal information (subject to certain exceptions, e.g. tax records we are legally required to keep)
  • Opt out of sale or sharing for cross-context behavioural advertising — see below
  • Limit use of sensitive personal information — not applicable to us, since we do not collect such information
  • Non-discrimination — we will never charge you a different price, deny service, or provide a lower quality of service because you exercise any privacy right
  • Appeal a denied request (Virginia, Colorado, Connecticut residents)

How to exercise these rights: Email Bowie@alenzocollective.com with the subject line “U.S. privacy request” and tell us which right you want to exercise. We will verify your identity by asking you to confirm the request from the email associated with your Bowie account, and respond within 45 days (extendable to 90 days for complex requests). You can also delete your account and all associated data instantly from your profile page with no email required.

Authorized agents: California, Virginia, and Colorado residents may use an authorized agent to submit requests on their behalf. The agent must provide written permission signed by you, and we may still ask you to verify your own identity.

California Shine the Light

California Civil Code §1798.83 permits California residents to request information about disclosures of personal information to third parties for direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes.

8. Do Not Sell or Share My Personal Information

You have the right to opt out of any “sale” or “sharing” of your personal information for cross-context behavioural advertising. To opt out:

  • Cookie banner.Open the cookie preferences from the link in our footer and turn off “Advertising”. Your choice is stored in a cookie on your browser and signalled to our ad partners through Google Consent Mode v2.
  • Global Privacy Control (GPC). If your browser or browser extension sends a Global Privacy Control signal, we treat it as a valid opt-out request for that browser automatically — no further action needed.
  • Email. Send a request to Bowie@alenzocollective.com with the subject “Do Not Sell or Share” and the email address associated with your Bowie account.

We honour opt-out requests for the device or account they apply to. If you opt out and later log in on a new device, you will need to opt out again on that device (or send an email request we can apply account-wide).

9. Data Security

We protect your data with industry-standard measures including encryption in transit (TLS), encryption at rest, Row Level Security (RLS) on our database, and secure authentication via Supabase Auth. Access to production data is restricted to authorized personnel only.

10. Children's Privacy (COPPA)

Bowie is not directed to children under 13 in the United States and we do not knowingly collect personal information from them. The Service is intended for users aged 16 and older (or the age of digital consent in your country, whichever is higher). We rely on the age statement you make at signup and do not knowingly market to children.

If you are a parent or legal guardian and believe your child under 13 has created an account or provided us with personal information, please contact us at Bowie@alenzocollective.com and we will delete the account and all associated personal information promptly, in accordance with the U.S. Children's Online Privacy Protection Act (COPPA), 15 U.S.C. §§6501 et seq.

11. Supervisory Authority

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

autoriteitpersoonsgegevens.nl

12. Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be communicated via email or an in-app notice. The “last updated” date at the top reflects the most recent revision.

Questions? Reach out at Bowie@alenzocollective.comand we'll get back to you within 30 days.